So was In Harajuku looking all over for a tee the said Tokyo on the front. The only thing coming up ironically were shirts that said New York. Then I roll up on the Carhartt street-wear store- I’m familiar with the work-wear brand(the rugged gear made in Detroit) so I was anxious to see their take on Street. Every other shirt had a reference to Detroit and especially reference to the electronic music scene(you can imagine my excitement). So I start talking to the store worker who speaks English and he informs me that the store just opened up and they have another store in Munich, Germany. I’m like WTF! all of this gear exploiting the D and you don’t even sell this shit in the city you rep. This is some bullshit. Motown records all over again. “Let’s exploit the name, the game, and culture and do it from long distance.” Suckas.
Being from Detroit this didn’t sit well with me because it is history repeating itself and its all too painful. My job is to bring you the flyness and this apparel is definitely fly and I love what they are doing with urban artist, so go to the site and cop a few Detroit tees. But a note to Carhartt and its decision makers, remember your roots and give back to the city that helped build you.
Ric
Tags: Ric Edwards